That All Successful Online Marketers Use
You have probably heard that saying: the money is in the list. If you want to build a list of subscribers and nurture a relationship with them, you will need to use a professional autoresponder service.
I like to describe using an autoresponder as ‘permission’ marketing. People who visit your website will give you their permission to send them emails in exchange for something of value. Most often this free gift is in the form of an electronic information product such as a report, an e-book, tips, advice, or problem-solving articles.
Autoresponders are a very effective and inexpensive way to stay in touch with subscribers and customers. And let’s face it; a business can’t succeed without building good relationships.
An autoresponder makes it possible for you to automate a lot of your online business so that you can have more free time to enjoy. Think of it as your employee who never takes a vacation!!
The autoresponder I use – and highly recommend – is AWeber. They are reliable, easy to use, and have top notch email deliverability.
If you want to start out with a free autoresponder, MailChimp is a good option. You will find that there are limitations to a free autoresponder account; but that’s fair. Find MailChimp here.
An autoresponder is a vital component for your online success. You can find links to these and other tools in the Resource Box.
“To effectively communicate, we must realize that we are all different
in the way we perceive the world and use this understanding
as a guide to our communication with others.”
~ Tony Robbins ~
On Your WordPress Site
. . . is easier than you may think if you follow these steps:
♦ You will be placing the form in your sidebar so keep it simple and in proportion to the space.
♦ First, create the form in your autoresponder. You can view a tutorial on how to create an opt-in form here.
♦ Once you’re satisfied with the way your form looks, copy all of the HTML code to your Notepad. To find Notepad, click on the ‘Start Button’ and point to All Programs, then point to Accessories, and click on Notepad.
♦ The method you will use to publish your opt-in form depends on a couple of things:
…You must be running a current version of WordPress – at least version 2.2, and
…Your WordPress theme must support widgets.
♦ Depending on these factors, you will have two choices:
…Publish your form using “widgets”, or
…Modify the HTML in the sidebar.
Fortunately, my WordPress theme does support widgets so that is the process I used. It is also the easier way – and, given the choice, I’ll take easy every time!
How to Publish an Opt-in Form Using Widgets
♦ Now you are ready to publish the form to your website, so go ahead and open up your WordPress Dashboard. Once you do, look for “Appearance” in the left column and click on the dropdown arrow beside it. Then click on “Widgets” in the sub-menu.
♦ On the “Widgets” page, scroll down and locate the box with a label of “Text”. Click and drag the “Text” box into the “Sidebar” box in the right column. Drop it in the “Sidebar” box.
♦ You can change the order of the widgets in the Sidebar box by clicking and dragging them. I would suggest placing this Text widget in first position so that your opt-in form will appear above the fold on your website.
♦ Click on the dropdown arrow on the Text widget. A pop up with two input boxes will appear.
♦ In the first box, enter a title for the form. I used FREE Report! for mine. You can always come back later and change this.
♦ Now go to your Notepad, copy all of the HTML code that you placed on it earlier, and paste the HTML into the second box.
♦ Leave the box “Automatically add paragraphs” unchecked.
You’re done! Go to your website and admire your work! You should see a functioning opt-in form in your sidebar!
The only thing left to do is to test your new opt-in form by subscribing yourself, just to be certain that everything is working properly.
Disclosure: Compensated AWeber Affiliate
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