Managing Your Twitter Account
As wildly popular as Twitter is today, it was not an overnight sensation after launching in July 2006. But the following year, Twitter stole the spotlight at the South by Southwest festival by streaming tweets on huge plasma screens. That was a pivotal day for Twitter. Not only did it win an award in the blog category, it also gained a lot of new users!
At its inception, Twitter was perceived as social networking for personal use only. People were able to stay connected with their friends in real-time and exchange updates through frequent answers to one simple question: What are you doing?
It didn’t take savvy internet marketers long to see beyond the entertaining, personal networking aspect of Twitter. Online marketers quickly discovered that Twitter could be valuable in driving traffic and increasing product sales. By finding followers with specific interests, business owners could connect with like-minded people, start conversations, and promote brand recognition.
Getting Followers on Twitter
If you have business contacts or an email list, invite those people to follow you on Twitter. Put your Twitter URL in your emails, on your websites and blogs asking people to follow you. You could even put your Twitter URL on your business card so that you can gather followers from offline as well.
Don’t be shy; tell everyone you meet about your Twitter page. Make it sound exciting, and let them know that you will be sharing important updates, great tips and information with them if they follow you. You may be surprised to find out that almost everyone will click the follow button just to see what you’re up to!
Follow people who are interested in a specific niche.
You can use the search tool on Twitter to find people who share your interests. Searching by keywords and topics will pull up the top tweets related to your search terms. You will be able to laser target people who are interested in your niche by reading those tweets and looking at the authors’ profiles. Follow a few of these people every day; they may very likely follow you back.
It is so important to have a strategy for managing your Twitter account on a daily basis. Unless you use software tools to automate many of the tasks, such as following and un-following users and posting tweets, you will spend way too much of your valuable time on Twitter. As a result, if Twitter simply becomes a burden, you won’t want to stick with it for very long.
I have five Twitter accounts with over 30,000 followers. Many people have multiple Twitter accounts with large numbers of followers. There is no way anyone could manage that without help; it would just be impossible!
I use TweetAdder – automated Twitter marketing software. It handles the daily tasks: follow and un-follow, post tweets and re-tweets, send direct messages, and tweet out RSS feeds. Another feature lets me do research on what’s trending now, what everyone’s tweeting about, and what topics are hot on Twitter. TweetAdder frees up more of my time for engaging with followers in 140 characters or less.
I highly recommend TweetAdder and encourage you to try it out. Experience the full Twitter professional software for free, and see how all of the features work with your Twitter account. You can download the TweetAdder demo here.
Make Money with Sponsored Tweets
SPONSORED TWEETS is an advertising platform that benefits both advertisers and Tweeters. To earn money with Sponsored Tweets, your Twitter account has to be at least 60 days old and have over 100 tweets. It’s FREE to sign up and make money with Sponsored Tweets and your Twitter account.
Advertisers choose which Tweeter they would like to represent their company. They make their choices based upon things like the number of followers a Tweeter has, the topics that the Tweeter tweets about, and so on. Advertisers like it because they can control the type of traffic they want to generate.
In return, Tweeters receive compensation for every tweet they place and every click generated by those tweets. Tweeters who are willing to write and place these sponsored ads on their Twitter message boards are paid a fee. Sponsored Tweets puts the payment into your account at Sponsored Tweets. When your account balance reaches $50, you may cash out. Payment is sent to your PayPal account right away… no waiting days or weeks.
There are two types of tweets:
One is when an advertiser invites you to write a tweet for a set fee. In this case, you will receive an email letting you know that a sponsored tweet opportunity is available. You log into your Sponsored Tweets account and write the tweet. After the advertiser approves the tweet that you wrote, Sponsored Tweets will tweet it out in your Twitter timeline. After it is tweeted, you will receive another email telling you that you have been paid for tweeting.
Another way to earn money with Sponsored Tweets is with cost per click opportunities. You can see the ads that are available and the amount that you would be paid per click when you log into your Sponsored Tweets account. Most of the time these tweets don’t require approval by the advertiser and Sponsored Tweets will tweet them out in your Twitter timeline for you.
You can see all of the payments you earn under ‘Transactions’ in your ‘My Account’ tab.
Businesses (the advertisers) have figured out that the quickest way to get the word out is… Social Media. It is more effective than the classifieds and less costly than magazine ads. That’s why advertisers want to pay you to deliver their marketing message.
If you need help getting started, I will be happy to walk you through it. Just leave a message for me in the comments. I will be your referrer for Sponsored Tweets when you sign up through my link: http://spn.tw/r2ijT
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